14th October 2020

Makeup By Mario Collection Overview

Mario Dedivanovic is celebrating 20 years in Beauty and he wants you to know!

This post may contain gifted PR samples. We do not use affiliate links. You can find my full disclaimer here.

I was so excited to see that Mario Dedivanovic was finally releasing his own beauty brand, I have long admired his work, impact on the beauty industry and the emphasis he puts on education and technique. If you’re reading this you probably know all about Mario’s work and signature looks but for those of you who don’t Mario is a celebrity makeup artist, famously known as the man behind Kim Kardashian’s glam!

Though Mario has worked with many brands over the span of his career, and collaborated with Anastasia Beverly Hills (One of my all time favourites – a collectors edition!) and KKW Beauty (in my opinion he was single-handedly responsible for bringing blue eyeshadow ‘back’) this is the first time he has launched his own products. *And yes I have both collaborations and had to get involved this time too!*

Mario launches his namesake brand 20 years into his career in the Beauty industry to celebrate this milestone. The range is beautiful, appeals to both beauty pros and consumers and above all, is great quality. I appreciate him waiting for the right time to launch- when he was ready and in the position to call the shots with complete creative control.

The first launch from Makeup byMario is ‘Eyes 01 byMario’. The age old question is eyes or skin first? Well I guess Mario answered that from the get go- always eyes! 😉

Keep scrolling for an overview on my thoughts on the range, I also broke it down into posts, reviews and swatches per product so you can see them all in a concise post!

The range is beautiful, It’s even better in person than online. Everything is housed in glossy white packaging with black outer boxes. It is simple, elegant and classic, driven by his vision for the brand and not passing trends.

The products are made in the US and Italy and the shadow formulas are exquisite. The mattes and shimmers are perfectly pigmented and blendable, with the rest of the range providing great companions to the palettes.

The launch campaign was clever and well executed, from the daily sneak peaks to the focus on education with the mini masterclasses counting down to launch day and unlike most brands- they launched with a pro membership scheme (unheard of for a luxury brand at this stage), supporting his commitment to his industry peers and new talent. I don’t know about you but I can’t wait to see more, understandably artistry runs in the veins of this brand and they’ve proved that from day one.

Part of me loves that Mario launched eyes first as a nod to way he does make up, which is at the core of the entire brand- but the beauty fanatic in me is FUMING because I rarely wear an eye and only use these in my kit! I am impatiently waiting for a Face launch because NO ONE does it like Mario! The rest of the Makeup by Mario range is set to include Face, Tools, Lips and Lashes. I CANNOT WAIT to see what he does for skin.

The first collection, launching the brand is Eyes 01 and includes the following (Posts linked):

Master Eye Prep and Set

Master Matte Eyeshadow Palette

Master Metallic Eyeshadow Palette

Master Metals Eyeshadow Palette

Master Secret Glow Highlighting Balm

Master Metal Manipulator Mixing Medium

Master Crystal Reflector

Master Pigment Pro Pencils in Black and Brown

Master Mattes Liquid liner in Black

Master Mattes Brightening Pencil

5 signature eye brushes