26th March 2021


This post may contain gifted PR samples. We do not use affiliate links. You can find my full disclaimer here. 

Squish ‘Smoosh’ Moisturiser is the brands first product since they launched in 2019 and as much as I had enjoyed their first three products, I wasn’t sure what to expect here. I thought it might be fragranced and filled with pigment in the name of playfulness, but I was wrong. It’s the packaging that has all the fun here, whilst a hard working formula (by a female cosmetic chemist- we love to see it!) takes care of your skin.

Smoosh (great name right?) is filled with lightweight, yet hydrating and moisturising ingredients like glycerin and jojoba oil, whilst soothing ingredients like allantoin and panthenol make this perfect for even the most sensitive skins; and no, there aren’t any fire hydrants in this formula- see more on that and lol here.

This moisturiser is criminally underrated- it’s basic in the best possible way and being housed in that *major*, vintagey tortoise shell jar completes fun yet luxurious experience. I went through a whole pot when I was using retinol through the tail end of 2020. Very impressed.

SMOOSH INGREDIENTS: Aqua/Water/Eau, Glycerin, Glyceryl Stearate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Carbomer, Dicaprylyl Carbonate, Stearic Acid, Cetyl Alcohol, Myristyl Myristate, Squalane, Linum Usitatissimum (Linseed) Seed Oil, Allantoin, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide

L-R: Squish Smoosh Moisturiser and Jelly Lipgloss

How to use:

Simply. ‘Smoosh’ it onto your face and neck, morning or evening.

If using in the morning, follow with SPF.

In my opinion this will suit all skins, even those that usually avoid creams and prefer gels, Smoosh is one of few I’d consider if you want to step up the hydration without heaviness.

Squish do highlight that there aren’t any ‘nasty chemicals’ like parabens and sulphates in this product, but there is nothing scientifically wrong with using these chemicals. Every single ingredient in this product is by default, a chemical- and that is completely fine. If you’re using other products with these ingredients and you skin likes them, then by all means- carry on.

It is important to note that Squish do actually use alternative preservatives so there is no need to worry about product safety. I’d love to see Squish amend their messaging here because referring to some of best researched ingredients in this way has similar connotations to ‘Clean Beauty’ which implies, that everything else is dirty. I think that the main audience for Squish is based in the states which might be why they focus on this, the movement is way bigger in the US than here in the UK.

Squish Beauty is Vegan and Cruelty Free. You can find their products at SquishBeauty.com and exclusively at Liberty.

I’d love to hear your thoughts on Squish over on Instagram and if you’d like to discover the brand in more detail you can check out the takeover here.

To find out more about their products click the reviews below:

Smoosh Moisturiser

Cheeky Cherry Eye and Cheek Masks

Flower Power Blemish Patches

Jelly Lip Gloss

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